Placester has been changing the real estate industry since 2011, but, after a decade of service agents and brokers, the company decided it was time to give their product a makeover. For years, they’d been using classic site editor, a product that enabled advanced website building for non-tech users. However, as the years went by, the technology behind it had become outdated.
Placester needed a tool that would be comprehensive and advanced, while still offering their customers the kind of fast, friendly, coding-free environment that modern users have come to expect. But rebuilding their platform from scratch presented unique challenges: Placester has a large active customer base of brokers and agents that rely on it to represent their brands online. They wanted to go fast without missing a beat in supporting the existing customer base — and they wanted to do it affordably.
The company looked to MPC to achieve that vision.