Durasein is an international manufacturing company that provides environment-friendly solid surfaces and funky sanitation designs to those who look for custom, eye-catching interior designs. They put an emphasis on depicting your true self in your home setting, and they realize their mission by delivering products of custom shapes, colors, and sizes that put the ‘I’ in ‘interior’. The abundance of designs and the opportunity to deliver tailor-made products of various styles set Durasein apart from its competition.

The company needed an equally creative solution for their online presence to reflect their individual approach and imaginative attitude. They first reached out to MPC to improve page speed and increase conversion rate, but as the project progressed, this collaboration has evolved into months-long development that has resulted in a state-of-the-art, custom website that fully showcases Durasein’s values and strengths.

On top of that, Durasein’s website was equipped with a custom sorting feature based on WPBakery, an advanced drag-and-drop page builder. This has allowed non-tech team members to build new landing pages and edit the existing content as needed, while the developers can focus on key aspects of website development. We’ve added new filters to the existing plugin, heavily relying on Custom Post Types to ensure intuitive, user-friendly browsing. This solution has allowed Durasein’s customers to reach their chosen products faster and filter out whatever doesn’t suit their vision.

We’ve also implemented features like background video and basic WooCommerce for ordering and delivering surface samples to potential customers. The entire product was built using a standard WordPress stack: HTML, CSS, JavaScript, and PHP. Most designs were implemented using the WPBakery page builder. For task management, we’ve used InVision as per Durasein’s request.

Thanks to the WooCommerce solution, Durasein has simplified the ordering process. Samples are now a couple of clicks away, reducing the need for personal contact and endless emailing. This has significantly improved the client acquisition process, while the team has actually won back some of the time they had spent on client communication.