Because of how individual — not to mention, complex — each order can get, the clients need a quick and convenient way to ensure that all their requirements are being met, along with a clear understanding of all the options and how much they cost. To make it as easy as possible, ATC introduced a convenient configurator that took us step–by–step through the whole process. So what was the problem?
It was found on the dealers’ side. ATC, as a sole manufacturer, doesn’t handle the orders directly; instead, it has a wide net of dealers all over the world who become the first point of contact with the clients, who, by providing their zip code, get in touch with the nearest dealer, who managed their order from then on.
And the management was rather tricky. First, the configurator itself wasn’t connected to any sort of system. This meant that the dealers needed to upload all the information manually, which not only took time but was also prone to mistakes.
Moreover, it needed to be continuously updated and checked over many times, and while spreadsheets can bring joy to many people, they stop being enough once your database grows exponentially.
Dealing with invoices wasn’t any better. Everything was handled through email, which is an easy, yet rather chaotic solution; many messages get lost in the flood, it’s hard to keep track of threads of conversations, and if you need to find any information from a while back — well, good luck with that!
Last but not least, the company suffered from the lack of streamlined processes that could unify the work of all the dealers, no matter where they were located. Improving the communication between customers, dealers, and the production department was also of great importance.